An advertisement that I can easily recall would be one of the commercials for Cingular. The commercial is showing their new phones that make texting simpler and they are trying to get the customer to purchase unlimited texting. In the commercial the daughter is constantly texting. Because she sends so many text messages, she only speaks in acronyms. The mom is upset that the cell phone bill costs so much because her daughter texts so much so she asks her who she could possibly be texting so much and the daughter responds with only acronyms and says “IDK my BFF Jill”. That line has been repeated by many people after that commercial aired. It is probably the most memorable part of the commercial. The mom then takes away her daughters phone so that she can no longer text. I think that it is an effective commercial because it successfully gets the message across which is to buy Cingular phones and add texting to the customer’s cell phone plan so that they won’t have to pay extra charges. It was a good idea for a commercial because just about everybody in today’s society uses text messaging as a way of communication. It is also humorous and very memorable and many people know the lines that are said during the commercial. The main reason that I remember this commercial so well is because off how many times I have heard people say “IDK my BFF Jill”.
Even though the advertisement was successfully done, it did not want to make me purchase the product. I have a different cell phone company and I don’t have any problems with it, therefore there is no reason for me to begin using Cingular but I did end up buying unlimited texting on my current cell phone plan so that I could avoid extra charges. So even though the commercial did not persuade me personally, I think that it was still very effective with getting its point across and I think that many people are able to remember that commercial.